Passenger Power helps young children develop lifelong safe riding habits long before they ever take the keys. The evidence-based curriculum is broken into grade-level lessons that grow with students, reinforcing age-appropriate skills and shared roadway responsibility at each stage of development.

Through interactive activities and simple, repeatable messages, students learn that their choices as passengers matter. Buckling up, speaking up, and looking out for others are introduced early and reinforced over time to support safer riding now and safer driving later.

Passenger Power works because it introduces proven safety behaviors at the right developmental stages. By reinforcing key countermeasures through grade-level progression, safer habits are practiced consistently and become second nature long before students become drivers.

Real students. Real behavior change.

Everything you need to implement the program